Remember Glengarry Glen Ross, where Alec Baldwin abrasively
declared: “Coffee's for closers”? Well,
keep this in mind as you read on:
Can you relate to my typical day? I wake up and
instantaneously check my iPhone: emails, Twitter, and click on the few
headlines that grab my attention. The day starts off strong and hyper-focused.
But, as the day wears on, after I have eaten lunch and I am
in the post-prandial torpor slump. (Latin: after eating you get tired - thanks mom,
for insisting that I take Latin.) It is hard to get motivated again. I have a late afternoon meeting, where if
someone mentions, “low hanging fruit” or “synergy” one more time, it is quite
possible I will scream. Can you relate?
Afternoon caffeine boost is mandatory. Pronto.
Go with me on this analogy: compare your own post-prandial
state to that of your marketing automation software and your CRMs. We realize
that if you are an enterprise company, you already have fantastic CRMs and
marketing automation systems in place with lots of data. But, could they, too,
need a midday caffeine boost of event-based triggers?
At iLantern, we talk, think, eat, and breathe triggers. Why?
Well, because that is what we sell, and more importantly what we
whole-heartedly believe in to help revolutionize smart marketing and smart
selling. In the world of Inbound and Cloud-based marketing, it only makes sense
to use temporal business intelligence to drive more business for your
company—to boost your marketing automation and CRM systems.
Caffeinate your software. (I better ™that soon, before
someone else grabs it.)
I want to clarify what boost means. It means honing in on
the right data. In the age of automation, we sometimes forget the importance of
quality over quantity. Sending out mass
emails does not work any more. We did a
test to see for ourselves, as well as endless stats from Marketing Sherpa and other great
sources to show the need for thoughtful segmentation and timing. TRIGGERS HELP in these categories. Know when and who to send the email to – and,
not only will your open rates improve, but your call-to-action might actually
get clicked. What a concept.
When I say a caffeine boost, I mean QUALITY not quantity. I
mean actually knowing what company has a need for your product based on
temporal business data and digital body
language™. I mean sharp and concise
event data wrapped into your already existing solution to help you do your job
that much better.
And yes, “Coffee's for closers” – So, go ahead and drink up.
Visit us at: www.ilantern.com
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