Do you remember when you were a little kid and you asked
your mom how to spell a certain word and her response was always, “Go look it up
in the dictionary!" I used to hate that.
Why? Because I didn’t know how to spell the word that I was trying to
look up, if I did, I would not have needed the dictionary. I am not looking for the definition, but the
spelling. Duh?
Attaining knowledge
today is actually harder than the age before smart phones. I bet you think I have hit up the company
fridge a little early to make such a bold statement like that, but I can
explain myself.
Since smart phones and the Internet, no longer do I have to
reach for that all-too-heavy dictionary.
The answers are, literally, at the tip of my fingers.
But, is the availability of information today negatively
impacting productivity?
Recently Mark Hurd, a keynote speaker at an Oracle event stated:
“90% of the world’s data was created in the last two years” That is big. Seriously, as you are skimming this post,
take a minute to fathom that. ( I will even give you a little white space.)
We are now all content “experts”. We can push out our own information and be
our own advocates. But, in order to
create a stream of knowledge that will actually be useful for your productivity
you need tools—tools that can capture information and turn it into useable
knowledge. This is no easy feat.
3 tips to increase your knowledge, and therefore, your productivity:
-
Manage content with tools in one easy-access place.
Keep it simple. You don’t need to
know everything about everyone. You need to filter in relevancy.
-
Create systems and schedules to monitor the tools and make sure that you are using
them effectively and efficiently.
-
Adapt.
Remember agility is the key to success in sales and marketing. Keep your finger on the pulse of the
companies you care about using the tools you have at your disposal.
The data isn’t going anywhere – it will only get harder, so discover the tools for you to get the job done making you a tad bit more knowledgable.
To learn more, visit: www.ilantern.com
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